marketing management kotler 16th edition

Includes bibliographical references and indexĭefining Marketing for the 21st Century -Developing Marketing Strategies & Plans -Gathering Information & Scanning the Environment -Conducting Marketing Research & Forecasting Demand -Creating Customer Value, Satisfaction, and Loyalty -Analyzing Consumer Markets -Identifying Market Segments and Targets -Creating Brand Equity -Creating Brand Equity -Crafting the Brand Positioning -Dealing with Competition -Setting Product Strategy -Designing & Managing Services -Developing Pricing Strategies and Programs -Designing & Managing Marketing Channels & Value Networks -Managing Retailing, Wholesaling & Logistics -Designing and Managing Integrated Marketing Communications -Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations -Managing Personal Communications: Direct Marketing & Personal Selling -Introducing New Market Offerings -Tapping into Global Markets -Managing a Holistic Marketing OrganizationĪccess-restricted-item true Addeddate 20:04:20 Associated-names Keller, Kevin Lane, 1956- Boxid IA1907706 Camera USB PTP Class Camera Collection_set printdisabled External-identifier

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning

Marketing management kotler 16th edition